“Back & Fill is a coastal call to arms.
A direct response to this coronavirus crisis, Back & Fill festivals will take place in seaside towns around the UK. This movement is inspired by a need to support the fragile economy of seaside towns.
From Margate to St Ives, Swansea to Stromness, the ecology of independent shops, small businesses and creative industries is about to be hit hard. But ideas of health and wellbeing, being outdoors, playfulness and innovation, and fresh food – the same things that drew the Georgians to the seaside 300 years ago – are exactly what we’ll need to recover from the current crisis.”