Five tribes will fight across Margate for the next month. TribevTribe is a month-long artwork which takes the centre of Margate as a board to play on.
When players choose to play they collect a Game Card, which randomly assigns them to one of five Tribes – Mods, Rockers, Punks, Hippies and Ravers. So if up to five people decide to play together, they’ll be playing for different teams.
Players visit venues across Margate, looking for a hidden Dead Letter Box. Usually taking the form of a wooden box, the Dead Letter Box is identified by some combination of the five Tribe symbols. Players can visit each venue once a week. In a few places, the Dead Letter Box is held by staff, and there’s a password to access it; the clue to these stashes can be found in other Dead Letter Boxes.
Every Dead Letter Box contains two things for sure; a Log Book and a pack of Chance cards. Players record that they’ve visited to score a point, and take a Chance card which can send them to other venues or set them another task to score more points. Dead Letter Boxes might also contain rewards or gifts left by other players. These might change week to week, and special rewards might be announced via social media.
Players can play by themselves, in secret; they can just visit each venue, find the Dead Letter Box and record their visit. The game is like a less technological version of geocaching. It’s a good way to explore Margate.
Or players can choose to play TribevTribe on a more social level. Players don’t know who else is on their team, but can accept Chance card challenges to use social media to meet other players.
Or they can, by gathering strangers together (and without even meeting them) play strategically, agreeing to all visit certain venues in an attempt to conquer them.
That’s important because scores are collected from the Dead Letter Boxes, and announced on a rolling basis. Each week, it will be announced which Tribe has scored most points and conquered each venue, encouraging the other teams to try to retake those places on the board.
Around twenty venues are involved in the work. Each venue can choose how to participate; the simplest way is just to host a Dead Letter Box. But some venues have chosen to get their staff playing, to add extra levels of content, or to champion one of the five Tribes on social media. The first fifteen venues are already in play – and more will be added next week. The venues are large, big public funded attractions like Turner Contemporary, and small, independent shops, cafes and attractions like The Shell Grotto, Rat Race and Proper Coffee.
Other venues are involved in another way. The game’s skin of subcultures has led to the creation of a series of posters referencing real gigs and events from Margate’s past; a residency in a community hall for The Lower Third, a Hawkwind community benefit, a wrestling match and so on. These post for long-gone gigs can be found displayed around the town, and players score extra points for finding them, too.
The game is designed to scale, flex and adapt as it happens; ‘it’s iterative design’, a Design Council expert said as she took her Game Card.
TribevTribe was conceived after carrying out evaluation of last year’s Summer of Colour, a festival organised by Turner Contemporary. That evaluation found that people’s movement across Margate from venue to venue was limited. And that people weren’t generally attending multiple events within the festival.
TribevTribe aims to address that, by giving people an incentive to move between places. But it also creates a linking structure for the diverse venues within the festival, and connects them to smaller independent shops, cafes and attractions across the town.