March of the Mods: Pretty Green in Margate

Liam Gallagher’s clothing label Pretty Green has taken inspiration for this season’s collection from the British seaside and the thrill of 60’s bank holiday mayhem.

After I met one of the Pretty Green team at a supper I co-hosted with a marketing agency in London last year, we started talking about Margate’s place in Mod history. So they came and shot the collection here in Margate, one of the original Mod strongholds and scene of the classic Mods vs Rocker seafront clashes of the early 1960s. “This is signature Pretty Green territory,” they said.

Taking great Mod heritage and updating it with modern styling, their clothes look great against a backdrop of Margate’s hazy summer days.

Classic polo shirts and deansgate parkas stand up alongside lightweight casual jackets. Also, back by popular demand, is their much-loved Monkey Jacket, available in brand new colourways.

Also new for Spring-Summer 2015 are a camo leopard print, a tonal Paisley seaforth bomber jacket and a selection of bold graphic tees designed by hand by the Pretty Green design team’s resident artist.

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