I’ve never wanted permanence. I’ve never wanted to stay in control of things I’ve started. I’ve never worried about letting go.
So I’m not sad about closing down the #wewillgather website. It was a good idea, it delivered on the investment Nesta made in it, it inspired lots of people to do good things. It was built by Revolutionary Arts, the tiny business I’ve run since 2001, and our technical partners were Fresh Egg. They were from our hometown – it felt good to put a good contract in local hands. We never made #wewillgather into another organisation – it was always just a project, a bunch of freelancers working together. mainly, me and Lloyd (when I say ‘we’ that’s who I’m thinking of).
#wewillgather has helped lots of bigger organisations look at how they can mobilise volunteers, too. I’m talking to a group of National Trust managers this month about how they can encourage small-scale volunteering- even the establishment are interested. It’s a pity we didn’t get one big adopt – the national beach cleans, say, or a major campaign by a big charity. That would have pushed the site over the top in a way we never quite managed. But over the next few years, some of the organisations we met and evangelised to will adopt similar ways of working to the one we championed with #wewillgather. Volunteering is on the rise. Our type of volunteering especially so.
We were able to talk to politicians too, across the party lines, about the stuff we loved – social media, organising without organisations and taking local action. We showed them a smaller, street-level world outside the big, monolithic charities that usually lobby them.
We were open, and egalitarian. I’m proud of that. Like Tim said at the London 2012 opening Ceremony, ‘This is for everyone’. In 21 months, #wewillgather was used by town centre managers, Rotary Clubs, independent shops, national cleanup campaigns, anarchists, the RSPB, small charities, happiness campaigners and most often, by committed local citizens. It showed them they could organise for themselves. It helped people take a first step towards gathering their own tribe around them.
Nobody got rich quick, and nobody lost a fortune either. But it was good to have a budget for once, that covered a proper website build, and the time and resources needed to make things happen. That’s rare, and a privilege, so thank you to Alice Casey and the team at Nesta for allowing it to happen that way.
It wasn’t an easy project at the very start. I wrestled with a technical partner, much bigger than our team, who never really got our ideas about being Open Source and thinking Agile. They were into building big, shiny things for clients, not working collaboratively. With hindsight (and with more confidence – I have that now) I’d have done things differently there. But we built it, on time, on budget, it worked and people loved the neat Twitter integration. Did you miss that? You could start a page on the website from a Tweet. Dead cool.
But I’m taking it back to where we started – Twitter and Facebook. We started good things, and the ideas we pushed will continue to inspire people to start their own good things. We’ll keep the community that’s grown up on Facebook and Twitter talking about similar ideas, new ways of working, good tools for getting people together.
I’m looking forward to what’s next – fresh conversations and new collaborations.