“Take a look around, and you see pop up cinemas and pop up cafes, pop up shops and pop up workspaces. And even those establishments that have been around a long time may suddenly have the word pop up in front of them. What’s going on with this pop up phenomenon? What are pop ups and why have they become so popular?”
Pop Up Business For Dummies follows on from the Empty Shops Workbook and the Empty Shops Toolkit which I’ve written previously. Condensing 12 years experience of using empty shops and managing pop up projects, it provides the most up-to-date, in-depth guide to devising, planning and delivering a pop up shop yet. It’s out in October. You can pre-order it on Amazon here or from lovely bookshop The Book Ferret.
You can also read a sample chapter here.